WE Communications at Meltwater Summit 2024

Meltwater Summit 2024

Where: New York, NY

When: June 25-26, 2024

About:

Meltwater Summit is where creativity and innovation intersect for enriching professional growth and networking experiences. Elevate your expertise, be inspired and empowered as you chart the course for success in the ever-evolving landscape of PR, marketing and communications.

remaining human in the digital era

Where: 660 12th Ave, The Glasshouse, New York, NY

When: June 25, 2:55 - 3:25 p.m. (ET)

About:

During this panel, experts will delve into the significance of maintaining a human-driven experience amidst the rise of digital interactions. They will discuss the growing demand for authenticity, the critical role of trust in consumer relationships, and how brands can effectively build and sustain genuine online communities. Attendees will gain actionable insights on leveraging data to enhance authenticity and avoid common pitfalls in digital engagement.

With:

Erica Fields, EVP and Head of DXT and I&A, WE Communications

Mark Arduino, Enterprise Area Director, Meltwater (Moderator)

Rob Key, CEO, Converseon

Kate Grigal, VP, Strategic Partnerships, Social Factor

Rober Harles, Founder, dig.human

Steve Infante, VP, Partner Sales, Americas, NICE