WE Communications surveyed Generation Alpha kids (ages 10 to 14) and their parents to understand the impact of Alphas and what influences them.

“Alpha Intelligence” provides the scoop on these critical consumers of tomorrow and what brands can do to build real, authentic relationships with this generation that’s growing up in an “artificial” world.

What We Found

• Gen Alpha wields a lot of power and influence over household purchasing decisions... and they know it. 
• Parents of Gen Alpha underestimate their own influence on what their kids think is cool or popular.
• Tech and AI are shaping Gen Alpha in ways we have not seen with other generations.