Campaign Asia: Closing Sustainability Commitments Comms Gap

New WE Report Shows Major Gap Between Employee Knowledge and Employer Sustainability Commitments

Campaign Asia, 23 May, 2023

Corporate sustainability programs have become a major priority for business leaders across industries. Lack of engagement can lead to a disconnect between employees and sustainability initiatives and disengaged employees may not see the relevance. 

WE fielded a global survey with 2,000 employees across the U.S., the U.K. and Singapore to better understand their attitudes toward corporate sustainability programs — with respect to their own employers and for business in general. Findings from the Brands in Motion, "Winning the Battle Against Green Fatigue," show that as companies continue on the long road to net zero, effective employee engagement and internal communications are more important than ever. 

How can companies and executives fix this disconnect? three global WE leaders reflect on what WE's research insights for companies when it comes to employee engagement on corporate sustainability programs.