MediaPost: AI Shock and Awe for Comm Professionals

May 16, 2023

SOURCE: https://www.mediapost.com/publications/article/385429/ai-shock-and-awe-communications-pros-see-dangers.html

New WE Communications Report Shows Communications Professionals See Dangers and Opportunities in AI

MediaPost, Ray Schultz, 16 May, 2023

AI is now a big buzzword in the communications industry. But companies have fears about using it, the biggest one being factual errors and misinformation, according to "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?", a report from WE Communications, conducted by Qualtrics and USC Annenberg Center for Public Relations

Read MediaPost's complete recap and download WE's latest AI communications report