PharamExec: Corporate Reputation Is Leading Factor in Prescribing Decisions
March 6, 2023
Health Care Professionals Rank Corporate Reputation as Leading Factor After Drug Efficacy and Safety
PharmaExec.com, 6 March 2023
A report by WE Communications titled "Healthy Reputation: More Than Medicine" has revealed that, outside a medication’s functional characteristics, healthcare professionals ranked corporate reputation as the foremost influencing factor when it comes to making prescribing decisions.
The report suggests that pharmaceutical and biotech companies need to prioritize development of corporate reputation programs that include thought leadership, medical education for healthcare professionals, and advocacy for patients.
(Photo courtesy of PharmaExec)
