PRCouncil: Building an Agency is an Epic, not an Episode

Building a Global Agency is an Epic, not an Episode

in PRcouncil's podcast Episode 51 Melissa Waggener Zorkin, global CEO and founder of WE Communications, discusses how to MOVE people to positive action.

Kim Sample, PRCouncil, 23 July 2020

(Photo courtesy of PRCouncil)

Continuous reinvention and a laser-sharp focus on people and purpose over profit have been guiding principles for Waggener Zorkin and took her from a simple conviction that technology would change the world to becoming one of the world’s largest communications agencies.

When Melissa Waggener Zorkin founded WE in 1983, she wanted to tell the technology stories that weren’t being told, and share the incredible ways human lives are transformed by innovation. She knew instinctively tech would play a transformational role on the world stage, changing the way we live and communicate, and she was right.