PRmoment: GDPR 4 Year On - Do UK Consumers Trust Brands with Their Data?

Citing Key Findings From WE's Brands in Motion Research, The Privacy Mandate, Two Conflicting Trends Are Explored

PRmoment, Ryan Sketchley, 11 August, 2022

Over four years ago, GDPR legislation was ushered in amidst much fanfare. The Data Protection Act of 2018 was vaunted as a major milestone for consumer protection, but subsequent years have seen a blunting of the teeth of this once landmark law.

PRmoment asks whether legislation regarding their online privacy has made any impact on the common UK consumer. Ryan Sketchley, Editorial Strategist at WE Communications, explores two conflicting trends while citing key findings from Brands in Motion: The Privacy Mandate.