PRNews: Should PR Pros Think Like Futurists During This Uncertain Time?
May 3, 2022
SOURCE: https://www.prnewsonline.com/futurism-planning-scenarios-steinberg/
Flexibility and Adaptability Are Vital To Communicators In Uncertain Times
PR News, Seth Arenstein, 3 May, 2022
One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Kyle Monson, a founding partner of Codeword, a WE Communications agency, spoke to PR News about how PR pros can think like futurists and plan for disruption.
Monson encourages businesses to craft plans for "four or five" disruption scenarios. "Executives sleep much better knowing there's a plan...a button to push," Monson adds. Such plans should emphasize transparency and other company values, he says.
