PRovoke Research Roundup: Pharma's Reputation, Mandates and More

The roundup Explains the importance of pharma's reputation, reaching multicultural consumers, media bias, journalism and MORE

PRovoke Media, 23 March 2023

Once convinced of a drug’s effectiveness and safety, healthcare providers weigh the manufacturer’s corporate reputation before deciding whether to prescribe it, new research from WE Communications shows.

WE Communications' latest Brands in Motion report, Healthy Reputation: More than Medicine, found healthcare professionals around the world want the peace of mind that they are recommending treatments from companies they respect — and building that respect goes well beyond producing high-quality drug therapies. Two-thirds of those surveyed said they are reluctant to prescribe medications from companies with a less than stellar reputation.

The survey of more than 1,000 healthcare professionals in Australia, China, Germany, India, the UK and the US uncovered three main themes.