PRWeek: Brandstormers Podcast with Bacardi
March 30, 2020
SOURCE: https://www.prweek.com/article/1678183/brandstormers-featuring-bacardis-lisa-jedan
Brandstormers: Featuring Bacardi's Lisa Jedan
In the first installment of this podcast series hear the inside scoop from today’s brand movers and shakers
Podcast brought to you by WE Communications
Gideon Fidelzeid, PRWeek, 30 March 2020
(Photo Courtesy of PRWeek)
A key challenge in brand management is ensuring message consistency globally while still respecting consumers' expectations regionally and locally.
In this podcast, the first in a series brought to you by WE, Lisa Jedan, VP of global brand communications at Bacardi, shares her blueprint for merging creativity with tech and data savvy to accomplish that objective and so much more.
In addition, appreciating the need for continual evolution, Jedan shared her perspectives on WE’s Brands in Motion study.
