USC Annenberg: Are We Using Our Inside Voices?

Are We Using Our Inside Voices?

This Spring, We Unveiled Our Vision Across the Globe, the Resounding Feedback Was Positive

Melissa Waggener Zorkin, USC Annenberg, 30 November 2020

(Photo Courtesy of USC Annenberg)

When we were creating our 2025 business plan, our team decided we needed a rallying cry to articulate our continued aim to put people and purpose at the heart of everything we do. After some brainstorming, we landed on a message around the concept “WE is rising.”

Growth and improvement can be uncomfortable. But it’s especially important in order to continue our evolution as empathetic and inclusive leaders and brands. People around the globe took to the streets and risked their lives in the middle of a pandemic to make their voices heard. Listening with the intention to act is mandatory. To evolve successfully in today's world, we must be sure we have broad representation — and that's the power of our people's voices in action.