Campaign Asia: WE Red Bridge Appoints China CEO

Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.

Campaign Asia, 1 December 2021

(photo courtesy of PRWeek)

Nicky Wang has been promoted from managing director and head of strategy to CEO of WE Red Bridge. Based in Shanghai, Wang succeeds current CEO Penny Burgess who will transition into the role of executive chairman. Wang joined the agency—then known as Red Bridge Communications—in 2009. As CEO effective

January 1, she will oversee the day-to-day operations of the agency. Her focus is to empower the team to be strategically capable consultants and support clients to deliver business growth in China.