WE Expands Presence in Asia with New Malaysia Office

SERVICES LAUNCHED IN KUALA LUMPUR THROUGH CHASE ADVISORS

KUALA LUMPUR — Nov. 7, 2024 — Today, WE Communications (WE), a leading independent global communications consultancy, announced its expansion into Malaysia through WE company Chase Advisors. The launch was inaugurated by Honourable Datuk Seri Mustapa Mohamed, a well-respected and long-standing former Malaysian cabinet minister. This strategic move is in response to the growing demand for regional communications and advocacy services across multiple industries, including consumer goods, finance, healthcare and technology.

“Malaysia is a crucial market for businesses expanding both regionally and globally,” said Kass Sells, CEO of International, WE. “With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region.”

This move aligns with WE’s strategic focus on Asia, enabling the agency to continue growing its regional presence while combining global expertise with market insights in a way that speaks to local audiences. Chase Advisors will offer a comprehensive suite of WE services, including policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. The office will be led by Kanesan Veluppillai, Managing Director, Malaysia, and supported by a team of experienced communications professionals.

Nitin Mantri, Regional Executive Managing Director for Asia-Pacific, WE, and Group CEO of Avian WE, added: “Due to the dominance of social media, mobile-first audiences and an appetite for hyper-localized content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team.”

“Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us,” said Manash Neog, Managing Director, Chase APAC. “Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”

“Our team in Malaysia brings a wealth of knowledge in local market dynamics and regulatory environments,” said Kanesan. “We are eager to deliver insights and strategies that will help our clients thrive in this rapidly evolving environment.”

ABOUT CHASE ADVISORS
Chase Advisors is a communications consultancy offering a comprehensive suite of services, including policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. As a WE Communications company, Chase Advisors combines global expertise with local insights to help clients navigate complex market dynamics and drive transformative change. With a network of affiliates worldwide, Chase Advisors is committed to delivering sustainable, long-term solutions that support growth and innovation across the region.

ABOUT WE
WE is one of the largest independent communications agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Women-founded, women-led and fiercely independent, WE has spent more than four decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes a presence in more than 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,400 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke Media SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: Selina Heng, sheng@we-worldwide.com