PharmaPhorum: Is Pharma Patient-Centric? Not According to Doctors.

only 45% of Healthcare practitioners feel Biopharma Companies embody patient centricity at a high level. 

PharmaPhorum, 2 March 2023

The latest Brands in Motion survey from WE Communications and Sapio Research draws on the responses of more than 1,000 HCPs. It found that patient centricity is the top characteristic that they want pharma and biotech brands to embody, ahead of being innovative and progressive.

While everyone is agreed on the importance of patient-centric pharma – and companies have been trumpeting their strides forward in this area for years – it seems they are falling short, at least in the eyes of many prescribers.

Read PharmaPhorum's complete coverage and download WE's Healthy Reputation: More Than Medicine report. 

Photo courtesy of PharmaPhorum