PRovoke: Breakthrough Creativity Happens When Everyone's at the Table
July 6, 2021
global chief operating officer and president of international Kass Sells reflects on the power of creative collaboration
PRovoke, 6 July, 2021
As we celebrate the fantastic creativity coming out of Cannes, I’ve been thinking about the kind of collaborative partnerships that make great work possible.
Kass Sells, reminiscences on one of his favorite experiences working with a client and the lessons learned through an extensive career. "Like great relationships, ideas are fragile. And they respond better to trust than to excessive handling. Working together, in a collaborative relationship, with everyone at the table, takes continual work and investment. When you get that lightning strike moment, though, you’ll know that investment paid off."
