Sungrow Hires WE for Corporate Communications Remit
LONDON – Today, WE Communications (WE), a leading independent global communications consultancy, announced it has been appointed as a retained corporate communications agency by Sungrow Power Supply Co., Ltd. (Sungrow), the leading global photovoltaic (PV) inverter and energy storage system provider, for Sungrow’s operations in Europe.
As Sungrow’s corporate communications agency in Europe, WE will handle all aspects of media relations, thought leadership support, and issues and crisis management. An integrated team based in the UK and Germany will spearhead efforts to enhance Sungrow’s reputation for innovation and sustainability in the energy sector.
Iakovos Krommydas, Senior Manager, Public Relations, Sungrow Europe, said, ‘We are really pleased to collaborate with WE to drive the next phase of our European journey. Throughout the pitch process and the early stages of our partnership, the WE team has demonstrated passion and proactivity for our business.’
Ryan Larnach, Corporate Reputation and Brand Purpose Director at WE Communications, said, ‘Our collaboration with Sungrow perfectly aligns with our corporate team’s capabilities and expertise. Our strategic media relations, executive communications, sustainability, and issues and crisis management skills, supported by our Insights and Analytics team, position us well to support Sungrow’s objectives.’
Claudia Wittwer, Head of Media Strategies at WE Communications, added, ‘We’re thrilled to work with Sungrow across Europe. Our strong tech heritage, solar and cleantech background, and expertise in storytelling, executive positioning and media relations make the industry leader a natural fit for WE. We look forward to further positioning Sungrow as a thought leader and iconic brand in Europe.’
Sungrow is the latest addition to WE UK’s Corporate Reputation & Brand Purpose portfolio, which has seen 25% growth over the past year in the U.K. alone. Other current clients include Johnson & Johnson and the Forest Stewardship Council.
ABOUT WE
WE is one of the largest independent communications agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Women-founded, women-led, and fiercely independent, WE has spent more than four decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.
Our global reach includes a presence in more than 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,400 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke Media SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: Kara Kraft, WE, (503) 443-7143, karak@we-worldwide.com
About Sungrow
Sungrow Power Supply Co., Ltd. (“Sungrow”) is a global leading PV inverter and ESS provider with over 515 GW of power electronic converters installed worldwide as of December 2023. Founded in 1997 by university professor Cao Renxian, Sungrow is a leader in the research and development of solar inverters with the largest dedicated R&D team in the industry and a broad product portfolio offering PV inverter solutions and ESS for utility-scale, commercial and industrial, and residential applications, as well as internationally recognized floating PV plant solutions, NEV driving solutions, EV charging solutions and renewable hydrogen production systems. With a strong 27-year track record in the PV space, Sungrow’s products power over 170 countries worldwide. For more information about Sungrow, visit www.sungrowpower.com.
