WE LAUNCHES SCIENTIFIC ENGAGEMENT OFFER
WE BRINGS IN ESTABLISHED PARTNERSHIP TO LAUNCH SCIENTIFIC ENGAGEMENT OFFER
THE NEW CLIENT SERVICE WILL DRIVE SUSTAINABLE BEHAVIOURAL CHANGE, AS HEALTH AND PHARMA SECTORS UNDERGO A ‘VITAL REVOLUTION’
LONDON – 27 JULY 2020 — WE Communications (WE), a leading global integrated communications firm, today announced a new scientific engagement and medical education offering. WE has brought on established healthcare leaders, Terry Bradley and Ben Fisher to helm this burgeoning service for clients, which has become increasingly critical in the time of COVID-19.
“COVID-19 has triggered a ‘vital revolution’ in the way pharmaceutical companies need to engage with their stakeholders,” said Catherine Devaney, head of Health and deputy managing director, UK. “The pandemic has been a catalyst for speeding up the use of technology by pharma to quickly reach and educate audiences, especially given the demand for rapid progress in resolving this health crisis.”
WE’s new service complements and extends its existing sector expertise in technology, healthcare and pharmaceutical communications. The service will include digital engagement, partnerships with the clinical community, scientific narrative, and strategy development. Both Bradley and Fisher have been named directors and are tasked with driving new business for the offering and supporting clients at a country, EMEA and global level to reflect the global footprint of WE’s health offering.
“Now more than ever, pharma companies need help understanding the role technology can play in their ‘new normal’ and how to effectively deploy it to increase audience engagement and understanding,” said Bradley. “I look forward to partnering with clients to navigate this rapidly changing environment, extending the agency’s already-established data-driven, creative communications offer to scientific engagement and medical education.”
Speaking on WE’s launch of the new service, Fisher added, “Scientific engagement enables our clients to tell the human story behind the data. Behavioural science will be at the heart of everything we do and all our programmes will be designed with the purpose of illustrating the positive impact of our clients’ innovations in this unprecedented time.”
Bradley and Fisher will be based in the UK.
ABOUT WE
WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.
Our global reach includes offices in 23 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: Michael Drapper, WE, 07590 362 814, mdrapper@we-worldwide.com
