WE and ROKK Solutions Join Forces to Launch AI Partnership
Service Offering Will Pair Technology and Policy Communications Expertise to Propel AI REgulation and Innovation Forward
Seattle and Washington, D.C. – March 26, 2024 – WE Communications, a leading independent global communications agency, and ROKK Solutions, a leading bipartisan public affairs firm, today announced a new partnership — WE ROKK AI. The service offering pairs WE’s expertise in the technology sector with ROKK’s understanding of policy communications and the legislative landscape.
“Artificial intelligence is reshaping the way we live, work and interact with information. As the technology advances, no industry will avoid its still unknown benefits and risks — or be immune to the policies that govern them,” said Rodell Mollineau, partner and co-founder of ROKK Solutions. “It’s why ROKK has partnered with the technology experts from WE Communications to help clients understand how to navigate AI policy.”
Many voices will be needed — across industries, across policymakers at the local and federal level, and across a broader public who have yet to determine how AI fundamentally fits into their lives.
“It’s clear that the way forward will require a collaborative and nuanced approach,” said Kisja Burgess, president of corporate affairs, WE Communications. “Recognizing the need for regulatory frameworks to safeguard public interests without stifling innovation will be key to ensuring the safe, effective and ethical use of AI.”
The new client offering includes five fundamental services: landscape analysis, message development, strategic communications, internal communications and crisis mitigation.
“When you look across the clients they represent, WE is already leading the charge on AI-led storytelling,” said Mollineau. “Our collective decades of experience in technology, transformational storytelling and public affairs make our collaboration uniquely positioned to help companies navigate the challenges and capitalize on the opportunities presented by AI.”
WE and ROKK will guide companies to advocate for AI policy and communicate transparently about responsible AI use. This is where our expertise at the crossroads of policy and technology communications comes into play.
“With innovation in AI happening at such a rapid pace, technology companies understand how and what it is capable of better than anyone,” said Burgess. “At the same time, legislators in Washington, D.C. are balancing multiple legislative priorities for their constituents and our country. The two parties need to come together to build legislation that will have an impact and fuel innovation ethically and responsibly.”
About WE Communications
WE is one of the largest independent communications agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Women-founded, women-led, and fiercely independent, WE has spent more than four decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.
Our global reach includes a presence in more than 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,400 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Intel, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke Media SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: Kara Kraft, WE Communications at karak@we-worldwide.com
About ROKK Solutions
ROKK Solutions is a full-service, bipartisan strategic communications agency. We harness our combined knowledge and experience of public affairs and corporate communications into crafting winning strategic communication strategies – and we get results. Our team possesses decades of senior-level public service and corporate communications experience, which allows us to offer our clients a true understanding of the policymaking process and the media strategies needed to create a climate for success.
For more information on ROKK Solutions, please contact Rebecca Sivy at rebecca@rokksolutions.com
