WE Expands Healthcare Portfolio: Adaptive Biotechnologies

WE EXPANDS HEALTHCARE PORTFOLIO WITH ADAPTIVE BIOTECHNOLOGIES WIN

NEW CLIENT AND BOSTON LEADERSHIP APPOINTMENT ADD TO HEALTH SECTOR MOMENTUM

BOSTON – 18 DECEMBER 2019 — Today, WE Communications (WE) announced biotechnology innovator Adaptive Biotechnologies as its newest health client. This win continues recent momentum in WE’s global Health sector, which saw notable growth over the past year.

Adaptive Biotechnologies chose WE following a competitive agency search. The WE team will partner with Adaptive on corporate communications strategy, including its proprietary immune medicine platform as well as product and data milestones.

“We are thrilled to partner with WE to broaden educational efforts around our goal of transforming the diagnosis and treatment of disease by leveraging the genetics of the adaptive immune system,” said Mary Pat Lancelotta, vice president of Corporate Marketing and Communications at Adaptive Biotechnologies. “The WE team uniquely understands what it means to operate at the intersection of health and technology, and how to share immersive stories that shape people’s knowledge of and engagement with the transformation of health being fueled by technology.”

To further support accelerated growth of its Health sector, WE has named Kristen Berry as general manager and senior vice president of its Boston office. In this expanded role, Berry will continue to work with clients, including acting as the day-to-day senior lead for Adaptive Biotechnologies. She will also assume responsibilities for overseeing Boston’s office operations and driving new business and growth efforts across WE’s Health and Technology sectors.

“We are excited about the future of WE’s Health sector, building momentum through incredible new partnerships and strong leadership,” said Stephanie Marchesi, WE’s president of the Health Sector and Eastern Region. “Adaptive Biotechnologies is disrupting a historically prescriptive industry, and we know the progressive communications approaches needed to break through.”

ABOUT WE

WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.

Our global reach includes offices in 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s, and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few.

For more information, press only: Kara Kraft, WE, 503-443-7143, karak@we-worldwide.com