WE Names Regional Technology Practice Lead in Asia Pacific

WE NAMES REGIONAL TECHNOLOGY PRACTICE LEAD IN ASIA PACIFIC 

AGENCY VETERAN SARA PEREIRA JOINS WE’S GROWING TECHNOLOGY PRACTICE 

SINGAPORE – 12 FEBRUARY 2020 —?WE Communications (WE), a leading global communications firm, today announced the appointment of Sara Pereira as its regional technology practice lead in Asia Pacific. The hire is in response to the agency’s continued growth in servicing regional and global technology clients across its network.  

“Sara is a proven agency leader and we are thrilled to have her on board,” said Rebecca Wilson, Executive Vice President of Singapore & Australia, WE. “Her technology sector knowledge paired with her experience building teams and businesses across the region makes her the perfect choice to unify our powerhouse technology practice and our teams across Australia, China, India and Singapore to deliver impactful counsel and outcomes for our technology clients.” 

Pereira comes to WE with more than 20 years’ experience running marketing communications programs across the APAC region. At Ogilvy, she was responsible for building its technology and social practices across 10 regional markets, working with clients ranging from fast-growth startups to Fortune 500 companies in the e-commerce, social media, and consumer and business technology products industries. At WE, Pereira is charged with driving new business growth for the technology sector and increasing cross-regional collaboration, in partnership with local market leadership. She will also provide senior counsel to WE’s existing technology client portfolio.  

“It is an exciting time to be at WE and to be part of the agency’s continued growth,” said Pereira. “WE has a strong technology heritage and POV on how brands should address the steadily rising expectations of stakeholders in today’s state of disruption and transformation. I look forward to partnering with our teams and clients across the region to educate audiences, build influence and drive impact through their communications.”  

Pereira’s appointment further bolsters the agency’s leadership based in Singapore, following the recent appointments of Corporate, Health and Technology practice leads for the Singapore market.

ABOUT WE 

WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led, and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior. 

Our global reach includes offices in 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, The Holmes Report SABRE Awards and PRWeek Awards, just to name a few. 

For more information, press only: JJ Minder, WE, jminder@we-worldwide.com